Stratigec Assignment Example | Topics and Well Written Essays - 2500 words

Stratigec - Assignment Example One of the many locations that Coca Cola has invested its resources in is in Japan, a country that accounts for close to 74% of the sales made in Asia. Having to locate a precise region and country that makes its products move of the shelves at a high rate will be essential for growth of the MNE. The ability to utilise strategies for the growth of the company indicates the benefits that influence the creation of new opportunities for the sake of the company. Answering this question will be quite essential in assisting upcoming MNEs to improve on their sales and revenues, while encouraging them to make good use of the resources available. To tackle this gap in the current literature, this essay will examine the literature present to date, and then look at an example of how Coca Cola manages to expand its services across the world, more so in Japan. An examination of the empirical evidence will also take place as well as an interpretation and discussion of the findings from the examination of Coca Cola and its internationalisation strategies. Multinational companies are the main drivers of globalisation and economic growth. These enterprises use their skills, strategies and resources to make the best out of what they have. The goal is to recreate the growing need for a space in the host country to ensure they capture the markets and make good use of the strategies they have readily placed near them (Arregle, Beamish & HÃ ©bert 2009: 89). They understand that the global cities in place will only benefit if there are outsiders who come and take good advantage of the skills and resources present to improve on their presence geographically and within the industry. The market share they acquire will always depend on how much they invest to acquire exclusive rights to develop their goals within the society (Dellestrand & Kappen 2012: