Customer Satisfaction, Loyalty, and Empowerment Essay Example for Free

Customer Satisfaction, Loyalty, and Empowerment Essay 1. Should a company be happy or concerned if most customers are satisfied? Satisfaction of the consumer is one of the main goals for a company to achieve. Customer satisfaction is defined as the feeling that results when an offering meets a consumer’s expectations. Companies around the world are doing many surveys, in order to measure the satisfaction of their consumers because the importance of consumer satisfaction is one of the main factors for a company. According to the question, should a company be happy or concerned if most consumers are satisfied, the answer is concerned. The reason of this answer is that if all consumers would be satisfied then it is okay, but in this case not all consumers are satisfied, so there are some consumers who are not satisfied. The company should work hard in order to not leave space for concerns for these people who would be unsatisfied. These unsatisfied consumers would have a big influence on the company because these consumers express their concerns to other people and then other people might not want to buy anything from that company. However, one of the main strategies that companies use to achieve their goals of satisfaction is to influence the consumer’s expectations. Customer’s expectations should be very high because if the product or service doesn’t meet their expectations they would be unsatisfied and have a negative perception. Marketers should make their expectations a bit lower so the service or product would exceed their expectations and then customers would be very satisfied. An example of consumer satisfaction would be like this: I usually order pizza at the restaurant called Extreme Pizza so then they deliver it at my home. They always bring it on time so they never are late, and also the food is warm. I am very satisfied with the product and service they provide to me. However, one day I heard my friend complaining about a restaurant service and then I asked him why so, and I realized that he was talking about the same restaurant that I order pizza. He said many bad things about that restaurant, then he told me that delivery is always late so then the food is cold. He also complained that he pays much more money because his house is far away from this restaurant. Therefore, I think that the reason of this problem between my friend and that restaurant is that the location of the house, so it is normal if the delivery is late and the food is cold. However, my house is near the restaurant, so I don’t face these problems. In the end, the difference is that I am very satisfied with their products and service but my friend is not satisfied and told everyone about the bad issue he experienced with that restaurant. To sum up in other words, all companies should be concerned with that percentage of people who are not satisfied even if the number of these people is low because negative things are spread much faster to others and positive ones. 2. Create a loyalty program for AUK with the 4 positive effects in mind Loyalty programs are a type of sales promotions defined as the efforts to reward frequent purchases or consumptions of customers. Anyhow, we have to point out the difference between loyalty and loyalty programs. Loyalty is the attitude of customers for a particular brand. It is divided in two dimensions, behavioral and attitudinal loyalty. Behavioral loyalty is a degree where customer buys the product regularly and does not respond to competitors. Attitudinal loyalty is the degree where customer prefers or likes the brand. There are four positive effects of loyalty programs longevity effect, the blocker effect, spreader effect, and the accelerator effect. Longevity effect is the process of lengthening of the lifetime value of customers by increasing their switching costs. Blocker effect is the process of blocking out marketing communications from competitors. Spreader effect is the willingness of customers to buy related products from a marketer. Accelerator effect is the process where customers speed up to make purchases in order to get to the next level of their loyalty program offers. AUK Loyalty Program The loyalty program tends to encourage customers to buy a product and make customers come again to buy the product. In AUK, students not only can pay for their tuition but also for extra lectures such as cisco, summer program etc. Moreover, AUK could have a loyalty program in a way from those students who come from the same family and town. When a student attends AUK, then he or she will have a 50% discount from the actual price for cisco. Also, summer program is one of them that make a discount for AUK students each summer. Furthermore, AUK provides a 15 % discount of price for a second person from the same family and 30% for the third. Even though, all students of AUK would have the opportunity of 20% reduction in price for work and travel during the summer in the Unites States, with the company called â€Å"Zip Travel†. Therefore, this loyalty program would have 4 positive effects. One of the longevity effects is that AUK attracts students from the same family to join AUK w ith a discount in price. For example, I have a friend who joined AUK last year, which he has a brother here at AUK who is going to graduate next quarter. He told me that, he did not even think to come at AUK but his brother convinced him to make such a decision and attend AUK. Also, he mentioned that AUK offers a 15% discount in price for the second person of the same family. Maybe the discount and quality that AUK provides encouraged my friend to register in. The blocker effect is also included to the loyalty program of AUK because it provides for its customers extra courses such as Cisco located in the Blue Building at AUK. All students of AUK would have 50% discount in price if they want to take those IT classes. Therefore, when students hear about this offer, they do not bother to go somewhere else and take these classes because this offer with a cheaper price is all right. Therefore, this is how AUK loyalty program blocks out marketing communication from competitors. The spreader effect would be also included to the loyalty program of AUK. For example, I know a friend who participates in every summer program that AUK offers. He told me that, he is very satisfied with the lectures and professors of AUK and that AUK offers a discount for its students who want to participate in the summer program. These are the reasons why he enjoys taking every year classes at AUK during the summer season. Therefore, he is loyal to AUK and does not want to take summer courses in other countries as some students do. The accelerator effect is also one of the loyalty programs included at AUK. An example that AUK offers would be that if in AUK are three students that come from the same family, the second would have 15% discount and the third would have 30% discount. By this offer AUK attracts its students to invite its family member attend at AUK because of the price discount they offer to them. If my brother would come next year at AUK, he would get 15% discount in price, but also if in the following year would come my sister then she would have 30% discount which is a very good offer in attracting more people. In other words, the more people of your family, much cheaper it would cost to you.

Bill Gates :: essays research papers

Bill Gates On October 28, 1955, in Seattle, Washington a boy was born. This child would grow up to be one of the most successful people in the history of man. His name, William (Bill) Henry Gates. Bill a.k.a. Trey was a different child from the beginning of his life. His first five years were normal just like most kids. Once he turned six his parents would almost go crazy. He declared war on his mother and always talked back to her as in this example; She would call him up to dinner from his basement bedroom and he would not respond. "What are you doing?" she once demanded over the intercom. "I'm thinking," he shouted back. "You're thinking?" "Yes, Mom, I'm thinking," he said fiercely. "Have you ever tried thinking?" His mother sent him to a psychologist, after a year of tests and studies the doctor came up with a solution. His answer was, "There is nothing you can do. Just give up and live with it." Bill attended Lakeside School. It was a very nice private school. There he learned how to use a computer. His friend, Paul Allen and he would start their computer programming there. The first programs they made were a math program and tic-tac- toe. Bill and three other friends joined forces to make the Lakeside Programmers Group. Bill then went out to a store, which just received a new IBM. He convinced the boss to let him and his friends use the computer. In exchange, he would have to debug the computer. Bill got so obsessed in it that he went to the store late at night and worked on the computer! A little later that year, Bill attended Harvard. To most people there he was considered a snob and idiot. He would order pizza every day and go to many bars. In 1974, Bill and Paul Allen created BASIC, a computer language. MITS then bought a license to have the product. At the age of twenty-one, Bill dropped out of Harvard to work on Microsoft all the time. Within three months, MITS ripped up the contract. Bill found a person in Japan who would help him. Bill and Paul then set up a building in Albuquerque, New Mexico. They then renamed their company Microsoft. The original name was Allen&Gates. Bill loved New Mexico. He had his favorite Porsche, which he called Sand Buggy.

The Contribution of Frederick Law Olmsted and Calvert Vaux to Landscape Architecture

4)To what extent Frederick Law Olmsted and Calvert Vaux have contributed to the professional pattern of Landscape Architecture. Both Frederick Law and Calvert Vaux are actively take parting in Landscape Architectural undertakings in the 19Thursdaycentury. Calvert Vaux was a immature Architect in the twelvemonth 1857. He collaborated with Frederick Law in the Central Park competition. Apart from landscape undertakings Vaux besides committed himself as an designer planing assorted houses that harmonises with nature. Frederick Law Olmsted being known as the â€Å"Founder of American Landscape Architecture every bit good as a well-known park designer† by the National Park Service. Frederick Law Olmsted started the being a Landscape Architecture after experimenting and seeking out many different calling Fieldss. From a correspondent, societal observer and husbandman. He had many involvements in his early life. In landscape architecture, Olmsted combined his ideas and involvements in rural life and conditions and ideas of independent glorification to make a new signifier of civil technology that non merely focuses on its map but every bit good as beauty. The Urbanization Olmsted seen on the route with its involvement in rural jobs shortly make him wanted to work as a Landscape Architect. As he was touring about in Britain in the 1850s, he visited England’s Birkenhead Park, which was an of import and a accelerator in embarking into the landscape calling way. In the twelvemonth 1858, the metropolis commissioners selected, out of the entire thirty-tree designs being submitted in the competition for the new park ( Central Park ) the one chosen â€Å"Greensward, † which was the coaction work of Frederick Law and Calvert Vaux. Central Park is the acknowledgment of this design through its important characteristics. It was besides one of the earliest illustrations of a park that is being referred as a well balance work of landscape architecture, every bit good as the first in any state to suggest broad loosen uping evidences which have the beauty of minimalist natural scenery as it met the qualities of complete enclosure by a tightly built metropolis. Central Park was a great success where both he and Vaux are able to closely towards each other. The usage of hills, trees and curve paseos created a signifier of tranquility and farness from the metropolis. Both Olmsted and Vaux besides formed a company and designed major Parkss in Brooklyn, Buffalo and more. Apart from the formed company, Olmsted besides founded his ain personal house in the 1883 which led him to travel his place to overhaul Boston and created â€Å"Fairsted† known as the world’s first professional office for the Landscape Design. Vaux and Olmsted so started a long partnership with each other where they form the landscape thoughts of the place that should be played in the life of metropoliss. But single inputs by each of them has ever been ill-defined. Some besides argued that Vaux must be taking in the undertaking as he is more experience in landscape architecture as compared to Olmsted, therefore there is no ground to misbelief Vaux’s design. Soon subsequently, the park’s governments had decided to do Olmsted the Head Architect with Vaux as an helper. Although Olmsted had a batch of enduring in the ulterior old ages in order to foreground Vaux of import function towards the design every bit good as the development of the Parkss, Vaux had ever felt that he did non had the celebrity that he should have. Apart from the Central park undertaking, Olmsted and Vaux besides collaborated in 1865 after the Civil War on what many referred as their most successful design The Brooklyn’s Prospect Park. Not merely that they besides designed several other Brooklyn Parkss which includes the Carroll Park in Carroll Gardens, Washington Park and the Parade Ground and Tompkins Square. Olmsted and Vaux besides created a new signifier of tract that is able to work out the job of inefficiency of Brooklyn’s Grid Street system. These landscaped pavings are used to link assorted different vicinities to different Parkss all around the queen’s boundary line. Olmsted crafted assorted illustrations of designs which the Position of Landscape Architecture is able to heighten the quality of life in America. These include big urban Parkss being devoted to the contact and engagement of the scenery and designed to defy and equilibrate out the bogusness of the metropolis and the emphasis of modern life. One of the most of import conveyances were the Private carriages a smooth route reserved for them that is able to link Parkss and spread the advantages of public green infinite around the metropolis. Olmsted and Vaux designed the park to be able to make ways and way for the walkers and passenger cars to bask and look up to the park without holding to rag each other. The design of the roads is considered extremist as it allows vehicular entree to drive through the park without being divided from the park’s experience. It provides an array of public installations for the occupants and scenic saving safeguarding countries of extraordinary landscape beauty from devastation every bit good as commercial utilizations. Garden / landscape design could better both consciousness every bit good as the self-reflections of residents. With an increasing figure in alfresco flats, it encourages out-of-door activities where the garden infinite is a specified preparation land for the citizens populating around it. Governmental edifices would hold been more efficient and do understand the importance of planning. Olmsted’s design attack showed the complexness of his perceptual experience and even paid attending to the slightest inside informations for a occupant in harmonising green-space. Olmsted understands the concluding behind his landscape work which is capable of impacting the emotions of others. This was rather noticeable throughout his park designs, where he designed the pavings of the scenery such that the visitants would be saturated. Able to see the healing action of the landscape as what Olmsted would depict it as â€Å"Unconscious† procedure. In order to accomplish this result, he overpowered all the elements of the design in doing the land-art contacts more elusive. Olmsted ever wanted to believe in front of the current tendencies and actions and being able to deduce his designs based on the of import rules of human psychological science. In item, he cross referenced from the analysis of earlier British Sophist of tough-minded landscape and their attending towards the particular qualities of composing and attractive scenery. The kernel of agricultural landscape was the English cervid park, making an emotion of an hypertrophied infinite and its finely inflected land and smooth, a cropped lawn. He was able to gain that this manner is known as his particular expression to bring around the bad effects of an modern life. The â€Å"Picturesque† manner was being used in deep and worn out terrain, and followed by seting with a thick bed of different land screens, bushs and etc. This finally will ensue in a idea of charitableness, outpouring and secretiveness. His utmost experience of this consequence was on the Isthmus of Panama as he was go throughing through a journey to California. Where both signifiers includes the qualities of infinitude, and the deficit of remarkable objects for a item geographic expedition. As Olmsted defined it, the term â€Å"scenery† is ne'er applied to vision of any field that is seen as consecutive forward. Hence it should hold a degree of complexness in its forms and visuals closer towards the oculus, unimportant inside informations when looked farther off. These characters were of import for the unknown gesture of the scenery in head. They were besides an of import component to his design as practicing benchmarks for keen apprehension. The criterion of elegance that includes a mixture, complexness and a all right series of surfaces, colorss and tones were of import to Olmsted creative and cultivating intent. Although the site that Olmsted favoured needs a at least a rainfall in order to accomplish its result, he understood that bulk of the United States does hold a different conditions. Following that he sets out to develop a distinguishable landscape technique for the South, while in the West it requires a water-conserving technique. He applied the techniques of this attack with six undertakings in the San Francisco Bay and Colorado. During Olmsted calling, he and his house completed out over 500 commissioned undertakings. Which includes 100 Parkss and diversion countries, with over 200 private estates every bit good as legion residential undertakings and campus design for a smattering of academic establishments. Olmsted himself is a originative interior decorator, even though he had problem with showing his thoughts in words. With about six thousand letters were still about till this yearss, With its treatment with 300 design committees. And at times he paid for the publications every bit good as public distribution of these letters which includes his experience in journeys and several paperss by the United States committee. Calvert Vaux who is besides one of America’s well-known designer / Landscape designer. He besides shaped some of America’s most outstanding landscape during the 19Thursdaycentury. He worked with celebrated landscape figures such as Andrew Jackson Downing and subsequently with Frederick Olmsted, and therefore Vaux’s manner on the landscape architecture was ignored in the 20Thursdaycentury. Vaux was an optimist who worked difficult throughout his calling and life to better the life conditions of the lower category and promoted art instruction for all. Calvert Vaux had been successful in Architecture before the age of 24, where he came to America and met Downing. And after the sudden decease of toss offing in the 1854, the undertaking of planing the evidences of the capitol and the Smithsonian Intuition has yet been completed in America. In Vaux private life, he was a adult male of remarkable pureness, kindness and trustworthy. Although he lacked of socialising accomplishments, which was able to let him to hold a better place. But he still had many achievements and pattern of the best type. The calling of Vaux was an animating one for those immature creative persons who are fighting every bit good as citizens who are laboring and working in civic and small town betterments. Although the 1870s were Vaux’s most productive old ages but he latter shortly found out that his High Victorian Gothic Style against the lifting popularity of Neoclassical manner had shortly made his worked looked dull and outdated. Even though he won the undertakings with the High Victorian designer, for the American Museum of History every bit good as the Metropolitan Museum of Art and constructing the first phase of each of them, he shortly lost the undertakings for go oning the ulterior parts, due to the multiple reappraisals that the edifices had. His ability to win over big undertakings shortly beads, and he turned to planing Lodge houses and other good edifices for the Children’s Aid Society located over in New York City. Apart from that he besides devoted his last few old ages of life in concentrating undertakings on the New York Public Parks as landscape designer, which led him to plan several little Parkss throughout the metropolis and besides being able to go on his work on the Central Park. At his decease during 1895, Vaux did non take the function in the developments of architecture in America but he had left a long and unforgotten undertakings. In their late eightiess both Frederick Olmsted and Vaux collaborated with each other on Particular undertakings such as supplying free design service to the metropolis of Newburgh ( New York ) where they construct a park in memory of Andrew Jacks. Their concluding coaction concerns the Niagara Reservation. An country the province of New York bought as to forestall any signifier of commercial development which will compromise the scenery. Both Olmsted and Vaux composed their programs that would resuscitate the Niagara’s dramatic sceneries doing it accessible to tourist. In decision I think that both Landscape Architects did manner beyond their portion in the professional pattern of Landscape Architecture as they were really sensitive towards minor inside informations such as the landform, clime alterations, materials/surfaces and the ideas / activities of the people. They did non pretermit other points in its design such as transit in which are widely used boulder clay this twenty-four hours where they are able to plunge themselves in to the landscape, instead than being separated and divided. They besides tried to do roads and way efficient for both walkers every bit good as vehicles. And the landscapes that both work forces design had particular qualities in them where it’s designed towards tranquil and peaceable emotions. These psychological design qualities are a immense advantage towards the users in footings of de-stressing themselves and being able to look up to the elegant sceneries.

Jomo Kenyatta The First President of the Republic of Kenya

Jomo Kenyatta was the first president of the Republic of Kenya. Born in 1889 in Gatundu Kiambu Kenya, Kenyatta he grew to become one of the African prominent independent leaders. However, his rise into power in the wake of colonization was not a royal road. He was involved in major struggles for independence both in Kenya and other African countries. He managed to acquire education during the times when few Africans were going to school. Kenyatta completed his mission school education in 1912 and became a carpenter. After his initiation which involved physical circumcision as per the Kikuyu culture, he became a renowned person among his people. He was later baptised at the Scotland mission church. His name was changed from John Peter Kamau†¦show more content†¦During this time, Kenyatta was sent to London to represent his party in discussions regarding colonial administration. However, the secretary of the colonies did not recognize him and refused to meet him. While in Brit ain, he wrote a number of letters including The Times which highlighted some of the key issues of his party and people . The letter included the following; the demand to security of land tenure and return of the land that British settlers had taken, increased education opportunities for Africans, include black Africans representatives in the legislative council, Africans be allowed to practice their traditional customers as well as he repealed the removal of hut and pool taxes that had been enacted by the European settlers. Kenyatta also warned the British authorities that the failure to act would have disastrous results. Having set his agenda to the international community, he returned to Kenya in 1930. However, among the five requests he had submitted to the British colony, only one regarding education opportunities for Africans was satisfied . In less than a year, Kenyatta went back to Britain to represent KCA in a parliamentary commission and as was the case in the previous arrangement, he was ignored. This time, he did not return to Kenya immediately, but went to Birmingham and enrolled in one of the local colleges. As the facet would have it, he stayed away from Kenya for 15 years. He completed his course and went back to London inShow MoreRelatedEffects Of Colonization On The Africana Continent1776 Words   |  8 Pageslives. Pride was once again among the people. Jomo Kenyatta, known as the Father of the Kenyan Nation, was a man who came from the land he was fighting to reclaim for himself and his people. Land that was simply taken from them, regardless that generations of their family had lived there. Kenyatta gave a powerful voice to the Kikuyu people, encouraging them to never lose hope of XXXXX Jomo Kenyatta was born Kamau wa Ngengi southwest of Mt. 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